Advantageous SEO Techniques to Improve the Ranking of the Website


Search engine optimization (SEO) is one of the most rapidly changing areas in the digital world and has become a huge priority for marketers. In pursuit of new ways to improve rankings, SEO-specialist finds magical methods of increasing traffic that allow you to be ahead of the competition. The search engine optimization is a way of promotion in Google, Bing, and other search engines.

SEO-rankings lead to an increase in the number of potential customers and an increase in sales and conversions. Therefore, if you are looking for a way to attract traffic to the site for a long time and beat the competition, then choose SEO. Below are the frequently effective SEO techniques that you should pay attention to increase traffic to the site.

  • Suitable Selection of Keywords

As the addition of keywords to various elements of the site increases your chances of ranking in search engines. Search engines will crawl your page when users search for these keywords. This means the correct selection of keywords is the key to ensuring your site’s visibility in search engines.

In addition, you should also include location-based keywords like mention the names of cities and regions if you want your site to appear to search engines in a specific area. Using excessive amounts of keywords can make your content unreadable. So, keep your keyword density up to 2%.

  • Internal Optimization

Internal optimization is one of the integral parts of your website’s SEO strategy. Let’s have a look:

  • Title Tag: In the tag title you can use your keywords. Tag title should be attractive and informative but must not be longer than 60 characters.
  • Meta Description tag: Here you should describe your site in no more than 170 characters. This will help the search robot quickly understand what your site is about.
  • Tag Meta Image: You can add meta tags to your images. The search robot cannot read image or video files, but it can read the meta tag.
  • Sitemap: You can create a map of your site and connect it to Google webmaster tools. This will contribute to the faster indexing of your updates by Google and other major search engines.
  • Remove broken links: Broken links on your site can make it difficult to increase traffic. Therefore, they should be regularly removed. Detect and remove broken links conveniently through the Google Webmaster Tools service.

Therefore, the main aspects of SEO area the inclusion of keywords in headlines and headings, meta descriptions and a copy of the body.

  • Create Interactive Content to Maximize the Shareability

Qualitative contents are attractive for both readers and search engines, so you must write interactive content. Useful, attractive and well-designed content can increase the number of your random and regular readers. All this is perfectly reflected in the quality. Keep in mind, engaging and creative content are admired by the readers. You should read a lot and add images, visual graphs, tips and tricks, video presentations. All this will help you write high-quality content, although it will take a lot of your time.

  • Frequent Update, Upgrade & Republish Old Posts

Frequent updating means not only publishing new articles but also changing the content on old pages, which is also important. If you frequently update information in old articles, then there is a chance to get an order of magnitude more SEO traffic to your resource. In addition, relevance is another an important ranking factor for search engines. It depends on the date of the post. Simply, you need to change the date of publication, so search engines can re-index the old material.

  • Internal & External Links on Pages

The performance of your site is determined through both internal and external links. The traffic also depends on the internal structure of the site and whether you have redirects from one publication to another. When creating content and placing it on pages, it is necessary to monitor where to put internal and external links. An SEO expert will not only help to improve SEO optimization but also make site traffic higher.

  • Build Audiences with Social Media

The main sources of traffic to the site like Facebook, Twitter, Instagram. Your task is to create content that will be shared. You can additionally hold contests to increase the popularity of the resource and significantly increase attendance. Social networking and bookmarking services are a powerful source of unique traffic to your sites. Therefore, develop social media to share the content of your blog to a large number of people at minimal cost. You can very well raise your credibility and popularity.

  • Presence at the Forums

Participation in discussions on the thematic forums is another good way to attract traffic and increase the linking mass. There are many high PR forums that allow you to add a link to your signature. This helps to expand your online presence, and some people will follow your link.  If you use spam in your posts, the forum administrator will definitely ban you.

  • Make Your Website Mobile-Friendly

Search engine confirmed that if the site is not optimized for mobile devices and gives errors, it is likely to get rather low positions in the SERP for requests entered via smartphones. Therefore, it is important that the site has a responsive design that changes depending on the screen resolution. The presence of adaptive design will positively affect the ranking in the mobile version of the search, which may attract additional traffic to the site.

  • Email Marketing

Email marketing is another effective way to generate additional traffic. For this technique, you must collect addresses and maintain a database of email addresses of subscribers to your blog. It is a productive technology sending of letters to potential visitors allows traffic to grow. Having subscribed once, your visitor will regularly receive letters from you with announcements of your new articles. This will also increase traffic. You can offer for the subscription any discount coupons or e-books.

  • Video Marketing

A most important part of SEO services. Texts are good, traditional and attractive, but the video is always better, as practice shows. This makes the site more attractive, enhances the interactivity of pages. Users more often save visual materials than text, so advertising in the format of videos will become a method of attracting and retaining audiences, as well as increasing traffic to the site.

  • Guest Blogging

Placing publications of this kind allows you to increase traffic and as a result to form your brand. Guest blogging method requires two-way activity. In addition to placing content on other sites, you can invite authors and owners of business projects to your online resource. Having links to their publications with your address will help attract traffic to the site. The main thing is that the content should be unique and of high quality, otherwise you will suffer with spamming.

  • Evaluate Usage Data & Website Speed

The speed of loading pages affects the time on the site, the number of pages viewed, links, bounce-indicator, returns to the site and other factors that are attributed to behavioral and social. It is noted that no one can appreciate the heavy video or data if it simply does not load. It is necessary to check the optimization of the pages, the size of the images and files that are contained on them, as well as the functionality of external plug-ins.

  • Study the Analytical Nature of Site

Everyone knows that tools like Google Analytic are a great way to get data on almost any aspect on your site, from the popularity of individual pages to the characteristics of casual readers. The use of data from this service and its study contribute to the improvement of marketing strategies and the creation of more effective content.


To optimize the site, the various effective SEO packages avail with full services will help to significantly increase the attendance of the resource. The above-mentioned points will help you to draw conclusions and introduce successful methods.


Author Bio

Lauren McLaren was born and raised in Australia. She is working for Digital Muscle limited – The Best SEO Company in Australia. She has a team of SEO experts who help her with every project. She’s hardworking, competent and trustworthy. In her spare time, she loves to read, cook and watch movies.

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